12月21—22日，在广电总局具体指导下，由广电总局《广电企业融资上市研究》课题组、中广互联承办的“中国广电行业发展趋势年会暨投融资论坛”将在北京广电国际酒店隆重开幕。

　　中国传媒大学教授，北京中传网联数据服务有限公司总经理张余，将出席21下午A1对话，就“中间件与增值业务机会”与业内人士进行对话。

　　以下为张余的个人简介：

张余，中国传媒大学教授，北京中传网联数据服务有限公司总经理。

　　曾就读于中国传媒大学广告学院，获广告媒介方向硕士及博士学历。研究领域涉及数字新媒体、有线数字电视产业研究，尤其专注于基于有线数字电视平台的数据监测与数据分析研究。

　　自2006年就任北京中传网联数据服务有限公司总经理。该公司是国内最早进入数字电视领域的数据服务提供商，服务范围涵盖数字电视增值业务监测、数字电视广告监测、海量样本收视率调查、数字电视市场调查等内容。

　　Doctor ZhangYu, General Manager of China Cable Union Data Service Co.ltd (CCData), obtained his PHD degree from College of Advertising of CUC, specializing in the study of Advertising Media. His research field ranges over a wide scope from digital media research to Cable DTV industry study, with his special field of expertise in the study of data monitoring and analysis based on Cable DTV platform. Doctor Zhang has undertaken many specialized research program concerning user characteristics, value-added service operation and data monitoring of Cable DTV, such as Surveys on Customer Satisfaction of Cable DTV Service, Study of Value-Added Service Analysis System of Cable DTV entrusted by The State Administration of Radio Film and Television.

　　He has been appointed as General Manager of CCData since 2006. The company is the first data service provider in Cable DTV field in China. Its services include Cable DTV Value-Added Service Monitoring, Cable DTV Advertisement Monitoring and Cable DTV Mass Sample Rating Survey and market research of Cable DTV etc. CCData prides itself on the advanced survey technology and research means, large capacity of data processing and analysis, and the close cooperation with media, academic research institutions and cable network operators in various regions. The company has been generally acknowledged as having the third party creditworthiness and prospers as a powerful newly-emerging force in Cable DTV field.

责编：田华松